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October 2011
As the weather begins to change our thoughts start drifting to brisk fall mornings and
chilly nights. We start to get excited about the impending holiday season. And even better, we start to get excited about all the wonderful food we plan to make and eat-----with Wholesome Sweeteners products of course. In the spirit of Halloween how about making some delicious candy apples with our Organic Corn Syrup. So much food to make….so little time.
Please enjoy the latest issue of our Sugar Club Newsletter. And remember, we want to hear from you, our readers. Tell us what you would like to see in our newsletter and our website. And don’t forget to check out our facebook page and follow us on twitter.
Fair Trade Month….Every Purchase Really Does Matter
Happy Fair Trade Month! This month we take time to celebrate the importance of Fair Trade and the impact it has on farmers in the developing world. When Wholesome Sweeteners pioneered the Fair Trade Certification process for sweeteners in 2005 the intention was to create a program that would give small, rural farmers the opportunity to get their product to a wider audience while paying them a fair price. A mere six years later our Fair Trade programs have made an even bigger impact than we could have imagined.
Fair Trade creates farming and community development programs while providing economic stability for our cooperative partners in developing countries. We have created a viable economic incentive to protect communities, traditions and the environment. Since 2005, Wholesome Sweeteners has paid more than $4 million in social premiums to benefit farming and beekeeping cooperatives in the developing world. Fair Trade premiums are paid over and above the price of the product and must be used by the co-op to benefit the community as a whole. Because of Fair Trade premiums paid by Wholesome Sweeteners, the village of Kasinthula in Malawi now has safe drinking water and electricity. Beekeepers and their families in Mexico now have a healthcare center, and farmers in Paraguay have trucks that help them harvest and transport their cane to the mill quicker, which helps them earn more money for their families.
Cooperatives in Costa Rica and Brazil have also benefited immensely from Fair Trade premiums paid by Wholesome Sweeteners.
As a member of a Fair Trade cooperative, farmers are given the opportunity to own land, send their children to school, and build thriving communities. Workers on Fair Trade farms enjoy safe working conditions and living wages. Fair Trade farmers and farm workers invest Fair Trade premiums in social and business development projects like clean water, electricity, scholarship programs, health care services, quality improvement trainings, and organic certification.
With Fair Trade products, customers can be sure that Every Purchase Matters! We would like to thank all of our customers for helping to make the world a sweeter place, one spoonful at a time.
To learn more about Wholesome Sweeteners’ Fair Trade programs and partners please click here.
Non-GMO Month Raises Awareness All over the Country
With talk of genetically modified foods becoming louder and louder every day The Non-GMO Project has officially named the month of October as Non-GMO month. It’s time to celebrate by raising awareness on the Non-GMO issue. Thousands of people are
voicing their opinions by participating in the Right2Know March. March participants are traveling from New York City to the White House, over two weeks, to show their support for mandatory labeling of genetically modified foods in the United States.
According to the Non-GMO project, 80% of food in America contains genetically modified ingredients. Wholesome Sweeteners believes that all people have the right to choose what is in their food; that’s why all of our products are Non-GMO Verified. With clear labeling of modified foods, consumers can make informed decisions on what products to feed their families.
You can participate in Non-GMO month in several ways. You can purchase Non-GMO verified products and cook and delicious meal. Search for products using the Non-GMO finder. Another way to participate in Non-GMO Month is to like the Non-GMO Project on facebook and follow the Right2Know March participants on Twitter. Cheer them on and tell them what they are doing is vitally important.
To learn more about GMO’s and their effect please visit the Non-GMO Project website.
The BEST Tasting Stevia in the World
Lately it seems like everyone is talking about Stevia. What is Stevia? How is it made? What is the difference between Stevia and other sweeteners? In a recent article about the best and worst sweeteners published on MSNHealth, Stevia was named the best of the “Good Guy” sweeteners. The article says Stevia is the best and safest alternative to sugar.
Well, at Wholesome Sweeteners, we believe we have developed the BEST Tasting Stevia in the World! This revolutionary Stevia is calorie-free,
has no artificial fillers, is Low Glycemic, Certified Organic, Gluten-Free and Non-GMO Verified. Its greatest quality is its deliciously clean and sweet taste. Our unique blend of Organic Stevia and Organic Blue Agave Inulin offers a smoother, mellower taste, compared to other products on the market.
Our Organic Stevia is a natural sweetener that is the perfect alternative to artificial sweeteners and ideal for hot and cold beverages or sprinkled over fruit. Agave Inulin is the carrier for the Stevia and it has the additional benefit of being a prebiotic which is important for digestive health.
Wholesome Sweeteners is introducing Organic Stevia in convenient individual 1 g packets available in 35 count Trial Size and 75 count Value, available nationwide at all Whole Foods and GNC’s .
It’s Recipe Time
Chef Jessie Ziff Cool, author, organic food pioneer and restaurateur extraordinaire
sent us this amazing recipe to share with our Sugar Club readers. Chef Cool is a long time
friend and supporter of Wholesome Sweeteners. This recipe comes from her book Simply Organic. You are going to love her Herb Garden Angel Food Cake.
Herb Garden Angel Food Cake
1 cup sifted cake flour
1⁄2 cup sifted WS Fair Trade Certified Organic Powered Sugar
1⁄4 teaspoon salt
11⁄2 cups egg whites (about 12 large eggs), at room temperature
11⁄2 teaspoons cream of tartar
1 teaspoon vanilla extract
1 cup WS Fair Trade Certified Organic Sugar
3 tablespoons chopped purple basil or regular basil
1 cup chopped organically grown rose petals
Preheat the oven to 350°F. In a medium bowl, combine the flour, WS Fair Trade Certified Organic Powered Sugar, and salt. In a large bowl, beat the egg whites and cream of tartar with an electric mixer on high speed until frothy. Add the vanilla extract and beat until soft peaks form. Gradually beat in the WS Fair Trade Organic Sugar, 1⁄4 cup at a time, until glossy, stiff peaks form and the sugar dissolves. (To be sure that the sugar has dissolved, rub the beaten whites between your fingers. They should not feel granular.) Gently fold the flour mixture into the egg white mixture in 4 stages. When the last bit of flour mixture is to be folded in, add the basil and rose petals.
Gently pour the batter into an ungreased 10-inch tube pan. Bake for 45 minutes, or until the top is golden brown and a wooden pick inserted in the center comes out clean.
Remove from the oven and invert the pan on a bottleneck, such as a wine bottle, and allow the cake to cool completely in the pan. When the cake is cool, run a thin knife between the cake and the pan. Turn out onto a plate. Makes 8 servings.
Kitchen Tip
For an extra-spectacular dessert, glaze the cake with a combination of 1 cup WS Fair Trade Certified Organic Powered Sugar, 1 teaspoon pure vanilla extract, and 1 to 2 tablespoons milk. Add the milk gradually until the glaze has a spreadable consistency. Glaze the cake and garnish with additional organic rose petals.
From: Jesse Ziff Cool, Simply Organic: A Cookbook for Sustainable, Seasonal, and Local Ingredients, Chronicle Books (2008). Image by France Ruffenach.
Annual Sugar Tri Kidz Triathlon Draws Record 400 Participants
At 8 a.m. on Saturday, October 1, 2011, more than 350 kids participated in the Fifth Annual Sugar Tri Kidz Triathlon held at First Colony Aquatic
Center in Sugar Land. Wholesome Sweeteners was once again the title sponsor of the event, which is fast becoming a popular tradition in the community and is now the largest kids triathlon in the South.
Wholesome Sweeteners CEO and Company Co-Founder Nigel Willerton started the race that included swimming, biking and running.
“Wholesome Sweeteners is proud of our continued support of this event which creates an environment for kids that fosters a healthy lifestyle and sense of accomplishment as well as some friendly competition,” say Nigel Willerton, Wholesome Sweeteners’ CEO and triathlete who competes in Iron Man events in the US and UK. “Year after year this triathlon continues to be successful thanks to all the hard work of the participants, volunteers and sponsors.”
The triathlon not only provides area children with the opportunity to compete and be active but also gives back to the community. The proceeds of the event go to the Snowdrop Foundation and the Cdifferent Foundation.
The Snowdrop Foundation is an organization dedicated to assisting patients and families at the Texas Children’s Cancer Center. The Cdifferent Foundation is especially close to Willerton’s heart as he helped guide a blind athlete, Brandon Adame, through the inaugural Texas Iron Man Competition this past May. Cdifferent was founded to inspire visually impaired people to lead active and healthy lives. The foundation creates opportunities for the visually impaired athletes to compete in events such as the Iron Man by matching them up with sighted guides.
Congratulations to all of the kids who competed in this year’s race!
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