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October is Fair Trade Month: Win a Trip to Costa Rica!-September 30, 2006
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October 2006
Fair Trade Month | |
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It's October! Discover Fair Trade |
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Win A Trip for Two to Costa Rica!
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Enter the Discover Fair Trade Sweepstakes for your chance to win an amazing guided tour of spectacular Costa Rica! Sponsored by Wholesome Sweeteners and TransFairUSA, the certifying organization for Fair Trade in the US, a Costa Rican adventure awaits two lucky travelers. Visit Fair Trade Certified(TM) farms, where you and a guest will meet the farmers who grow the products you love. See for yourself how the extra income farmers earn from your responsible purchases is transforming their lives and enabling them to invest in their future. Along the way, you will experience the natural beauty of Costa Rica's tropical forests, beaches and waterfalls. (For a full itinerary visit Adventure Life .)
Twenty additional first-prize winners will each receive a basket of Fair Trade Certified products!
Increase your chances of winning and spread the word about Fair Trade by forwarding the contest link to your friends!
Visit Discover Fair Trade between October 1, 2006 and October 31, 2006 to enter! |
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Mum and babe at the Fair-Trade funded Kasinthula Health Clinic.
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October provides us all with an opportunity to focus attention on the real benefits of Fair Trade. In the modern world, we take so much for granted ... For many of us, a nearby clinic, clean water and reliable tools to get the job done are among life's "basics." For sugar cane farmers' cooperatives in Malawi and Paraguay they were luxuries, things just beyond reach -- until recently. In the fall of 2005, a farmer's cooperative in Malawi began building a community clinic and drilled holes deep into the African soil to bring clean, safe water to their village. And for a co-op in Paraguay, back-bending labor in cane fields was relieved when they bought their first-ever tractor to push, pull, and plow. Both co-ops are benefiting from Fair Trade agreements with Wholesome Sweeteners, Inc. Read all about it! |
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| And the Fair Trade movement spreads...
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Via Rail Canada goes Fair Trade!
VIA Rail Canada today announced that it will now serve only 100 percent fair trade certified coffee to its customers on its trains throughout Canada. Thanks to its partnership with TransFair Canada, VIA was able to select a supplier that guarantees the origin and the quality of the product grown according to strict environmental norms, while helping to improve living conditions for farmers and workers involved in its production. (Visit www.viarail.ca for more information.)
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Media PA: The First Fair Trade Town in the US
It's official. Not only is this tiny borough the county seat, known as "Everybody's Home Town," it became the "First Fair Trade Town in the U.S." as shoppers and strollers enjoyed Media's Second Saturday of the Month event. To qualify, a certain percentage of retailers and institutions must sell and use fair trade products and offer ongoing promotion of fair trade. Drew Arata, owner of Earth and State on State Street, said, "Media is a microcosm for the entire United States. My belief is that you won't be able to avoid Fair Trade in the future and we might as well start trying to define what it means in the United States."
Interested in learning more? See John Roman's story on the Organic Consumers Association web page.
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Featuring Wholesomes' Organic Light Corn Syrup with just a
hint of real organic vanilla, these recipes are just delicious,
and with fall settling these days, they are a perfect addition
to favorite recipe collections!
Grandma's Famous Pecan Pie
Ingredients:
For crust:
1 1/3 cup organic all-purpose flour
1 teaspoon Wholesome Sweeteners Fair Trade Organic Sugar
1/4 teaspoon salt
1/4 cup (1/2 stick) chilled organic unsalted butter, cut into small pieces
2 Tablespoons ice water
For filling:
1 cup Wholesome Sweeteners Organic Light Corn Syrup
1 cup Wholesome Sweeteners Organic Sugar
3 cage-free organic eggs, slightly beaten
2 Tablespoons organic unsalted butter, melted
1 teaspoon organic vanilla extract
1 3/4 cup chopped organic pecans
Method:
To make the crust:
Mix the first three ingredients in a food processor. Add butter slowly, using the on/off switch until the mixture resembles coarse crumbs. Blend enough water to form moist clumps of dough. Remove dough and form into a ball, then flatten dough into a disk. Wrap with plastic wrap and chill for one hour. Roll dough on a floured work surface to a 13" round size. Transfer to a 9" pie pan. Trim and crimp the edges. Chill in freezer for 15 minutes.
To make the yummy pie filling:
Preheat the oven to 350 degrees F. Whisk the first five ingredients in a large bowl until blended. Place organic pecans in the bottom of the pie shell. Pour the filling mixture into the pie shell.
Bake the pie until set or a knife inserted into the center of the pie come out clean. Cool on a wire rack.
Source: Grandma, of course!
EASY Popcorn Balls
Sweet and easy!
Ingredients:
8 cups popped organic popping corn
2/3 cup Wholesome Sweeteners Organic Corn Syrup (with organic vanilla)
2/3 cups Wholesome Sweeteners Fair Trade Organic Sugar
1/2 teaspoon sea salt
Method:
Combine the organic corn syrup, sugar and salt in a large kettle and heat over medium heat while stirring until dissolved. Add the popcorn to the kettle and toss. Cook for an additional 5 minutes until the mixture becomes very sticky! Remove from heat.
Shape popcorn into balls with clean hands and cool. Wrap the balls in plastic wrap and seal tightly with a twister.
(Cook to cook: Be sure that the coated popcorn is cool enough to not burn your hands, but still warm enough to be manageable. Also, coat your hands in butter to prevent the popcorn from sticking to you!)
Source: www.halloween-website.com
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For more Fall Season recipes, visit The Sugar Club's recipe library (click here).
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And on TV!
Pauline McKee, Wholesome Sweeteners's Marketing Director, visits with Veg-TV's Marie Oser about the first sugars in the U.S. to be both Organic and Fair Trade Certified. Watch it now! | | |
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THE BIG PICTURE.... |
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Wholesomes'commitment to Fair Trade, organic cultivation practices, and sustainability reach beyond our product line. CEO Nigel Willerton and Marketing Director Pauline McKee are key participants in the nationwide effort to raise awareness about the environmental and social value of business strategies that are dedicated to the environment as well as the bottom line.
In recent months, Nigel has traveled the sugar-producing world to visit with our co-op partners and assure that our Fair Trade agreements are providing for everyone. Nigel and Pauline play critical roles in the development and implementation of the Organic Trade Association's efforts to develop and expand organically oriented businesses. And Wholesome Sweeteners is also working with The Organic Center, supporting efforts to communicate the benefits of organic farming and products to society.
Wholesome Sweeteners further advocates the cause within the grocery and gourmet food industry. From Anaheim to New York City, from Vancouver BC to South Carolina, the past year's trade shows have provided literally thousands of opportunities to help other vendors and retailers understand the importance of growing organically, supporting organic practices and the real value of Fair Trade programs and the difference they can make.
For more information, please visit TransFairUSA, The Organic Trade Association, The Organic Center, The Organic Consumers Assocation and the National Association for the Specialty Food Trade.
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We Thank You! |
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Wholesome Sweeteners, the nation's leader in organic and natural sugars, is part of so many families' everyday lives--from tabletops to pantry shelves. And Wholesomes' sugars, syrups and nectars have also become an ingredient in the kitchen pantries of some of America's brightest chefs and their restaurants, including Gale Gand of Chicago's Tru, Marcus Samuelsson of New York's Aquavit and Riingo, Monica Pope of Houston's t'afia and so many others. These chefs use Wholesomes' sugars, syrups and agave nectars because of their high quality and the company's commitment to the planet and its ecosystems--including people! To home chefs and restauranteurs alike: many thanks for your support for our products and our cause. Please let us know how we're doing. If you have questions or concerns, please drop us a line at info@wholesomesweeteners.com
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Gale Gand of Chicago's Tru
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