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October 2009
More news below ...
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Earth-bound angels are growing wings of their own in a one-of-a-kind promotion that raises money to help children in the developing world. During October, save money on your favorite natural and organic brands, including Wholesome Sweeteners, while helping to save the lives of malnourished children around the globe. In an unprecedented joint initiative called "Unconventional Angels," Vitamin Angels, in partnership with The Organic Center and the Organic Trade Association, is offering a free coupon book featuring over $40 in savings.
By redeeming coupons and saving money, you will be helping Vitamin Angels to achieve its goal of reaching over 10 million children this year. One third of all childhood deaths are caused by malnutrition. For only 25¢, Vitamin Angels can provide enough micronutrients to reduce child mortality by 23%. It's a simple, effective solution to a major global health problem. Look for the Unconventional Angels coupon book in participating stores including Vitamin Shoppe, Whole Foods Markets, Sprouts, Henry's and Sunflower Farmers Markets, Vitamin Cottage, Better Health and Fruitful Yield along with hundreds of independent natural and organic retailers (a complete list is available at Vitamin Angels).
In addition to redeeming a coupon, you can provide vital support by donating at the register, donating online by going to www.vitaminangels.org or by sending a check to Vitamin Angels PO Box 4490, Santa Barbara, CA 93140 USA.
(Feeling a little tickle behind your shoulders? Perhaps it's your wings sprouting!)
Sweet Nectar: The World's First Organic Fair Trade Honey and Blue Agave Nectar from Mexico, with Chef Richard Sandoval of Modern Mexico Restaurants in Acapulco, Guadalajara and Tulum, Mexico.
They're at it again! The ace Chefs A' Field film crew at Warner-Hanson Television has gone into the field to visit Mexico's organic blue agave fields and deep-forest beehives with renowned chef/restaurateur Richard Sandoval. (They visited our Sucanat producers with Craft's Karen deMasco in Costa Rica a few years ago.)
Filmed on location in the outer reaches of Mexico, Sweet Nectar (episode 5 of the 13-program series) takes viewers from the dense jungles of Quintana Roo to the mountaintops of Jalisco, and then culminates on the Pacific cliffs outside of Acapulco.
Learn how Wholesome Sweeteners Fair Trade Organic Honey is harvested by native Mayans. Then join Chef Sandoval, renowned for his modern Mexican cuisine, as he wields a handmade axe, or a "coa," to harvest organic blue agave for its sweet syrup.
With local ingredients in hand, it's back into the kitchen where three generations of Sandovals--grandfather, father, and son--prepare a Mexican feast with these sweet Mexican nectars.
The featured recipes include Salmon Terrine with Chile Guajillo a la Blue Agave, and Camarones de la Vera Cruz (Shrimp Ceviche) with a touch of organic honey
Visit www.ChefsAField.com for recipes, video and more. Airing on most PBS stations Saturdays at 11:30 am ET--check your local listings.
Top Picks from the Cookbooks of the Year: FOOD & WINE Best of the Best Cookbook Recipes
We're ALL cooks here ... we are kindred souls with nurturing hearts (for what is cooking if not nurturing?). Some of us just know how food works together, some of us like the things that cooks use, others of us hold a special affinity for great cookbooks.
Every year, about 24,000 new cookbooks hit bookstore shelves. That's daunting even for the most dedicated cookbook aficionados among us. The editors at FOOD & WINE have taken on the title, and made a list of their own: its the Best of the Best. Hand-picked by FOOD & WINE editors from over 150 contenders, the highly-anticipated list features recipes from the 25 best cookbooks. We're pleased and proud to point out that our good friend Mani Niall, recipe developer, dessert chef extraordinaire, and author of SWEET! has made the prestigious list. Sweet's Mani Niall is in extraordinary company ... also among the Best of the Best are cookbooks by Rick Tramonto, Giada De Laurentiis, Joel Robuchon, David Waltuck, Nate Appleman and Charlie Trotter. Our congratulations to all the chefs whose books have been selected--but especially to our friend Mani.
It's Paraguay! In 2006, Fair Trade Certified farmers in Paraguay used Wholesome Sweeteners' Fair Trade Social Premiums to buy the big red tractor to help get just-cut sugar cane out of the fields. It was the cooperative's first tractor, and it represented a huge milestone for them. Because the cane must be milled within 24-hours of harvest, every moment matters. The tractor was soon followed by a truck to haul the cane to the mill, saving time, money and in some cases, the season's entire harvest.
Congrats to Sally J, Barbara S and Joe G! A Wholesome Sweeteners Fair Trade gift basket is on the way.
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Since the beginning of time (or at least of the spoken word), word-of-mouth has been our most trusted news source ... for many of us, an endorsement from people we know is all we need to try something new. Lately, social media has changed the game. Blogs, Facebook and Twitter keep our trusted info sources close and busy chatting about products, people and, in Wholesome's world, recipes! Wholesome has been showing up more and more in blurbs on blogs.
These are a couple of blogs we've been particularly inspired by; we love their concept--and delivery. Check them out. You might want to add them to your own list of favorites.
Doses of Nourishment
EcoMama's Guide to Living Green
Steph Chows: Healthy Eating that Tastes Good |
In November: Bay Area friends, we'll be at the Green Festival in San Francisco November 13-15, 2009. Stop in and say hello!
 And stay tuned for special news just for our Facebook fans.
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WHOLESOME SWEETENERS Copyright 2009 |
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