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New Product Release: March 5, 2009
What's the buzzzzz? Sweetness as nature intended

Designed to meet the demands of busy cooks, these new products bring organic sweetness, social responsibility and even more convenience to home kitchens.

Inverted Squeeze Honey with Non-Drip Cap: Fair Trade Certified, Organic

Organic Blue Agaves in 44oz Size: Low Glycemic, Organic

Read more ...

$1.5 Million: Wholesome Sweeteners Fair Trade Stimulus Package

Wholesome Sweeteners launched the US’s first Fair Trade Certified Organic & Natural Sugars in 2005 & just a year ago, Wholesome introduced the first Fair Trade Certified Organic Honeys. Fair Trade means that a premium, a fair price, is paid directly to the farmers so that they can keep their land, send their kids to school and build thriving communities. Customer support for Fair Trade Certified sweeteners has been unprecedented and in March 2009, Wholesome Sweeteners passed the $1.5 million milestone in premiums paid to our cooperative partners. 

Together we are making the world a sweeter place.

Fair Trade Certified income is invested in wells that bring safe water to farmers and their families. It’s also invested in road building, bridge repairs, crop and mill improvements, and community resources.

Product Reviews:

The WALL STREET JOURNAL compares Oregnic Zero to new sugar substitutes, February 2009		Better Nutrition: Baking with Agave, January 2009		The Today Show, February 2009
Chef Thomas Keller's Thanksgiving Inspirations, Better Homes & Gardens, November 2008		Sweet News, Good Housekeeping, July 2008		Food Focus: Eat Picky, Orange County Register, January 2008		Why She Looks So Good, More Magazine, Dec 07
Good Morning America Fancy Food Features July 2007		Top 10 Food Trends, 2008, Food Technology, April 07		It's a Hit: The Gourmet Retailer Reviews Organic Raw Blue Agave July 07		The Toronto Star Reviews Organic Zero, January 2008
Men's Health Reviews Organic Zero and Organic Blue Agave, August 2007		It's a Hit: Phil Lempert, The Supermarket Guru, reviews Organic Zero

News: 

Agave's Sweet Spot, TIME Magazine, June 2008		Sweet Alternatives, Natural Food Network Magazine, February, 2008		Sugar Industry Embraces Fair Trade Movement, Dow Jones Newswire Focus, Oct 22, 2007		5 Questions About Fair Trade and Organics: An Interview in the Houston Chronicle by Pauline McKee, July18, 2007
Ain't That Sweet! Time Magazine, October 2005

Video clips:

Archive