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Fairtrade & Social Responsibility
 

Wholesome Sweeteners holds fast to a "Fair Trade, Not Aid" philosophy. Wholesome pioneered Fairtrade certification for sweeteners and in so doing, fostered ever-widening agricultural and community development programs while providing stable economic resources for our cooperative partners in developing countries. We have created a viable economic incentive to protect communities, traditions and the environment. This means that farmers can compete against factory farms, keep their land (and buy more), send their kids to school, develop the quality of their crops and build community resources.


Fairtrade CertifiedTM is our guarantee that we pay the farmers a set premium for their crops. The money is wired directly from our accounts to the cooperatives' accounts in Costa Rica, Malawi, Mexico and Paraguay.


Since the last quarter of 2005, when Wholesome Fairtrade Certified the granulated sugar line, we have paid more than $7.5 million in social premiums to our cooperative partners (the social premium is paid above and beyond the market price paid for the sugar).

Fairtrade Certified means
  • Farmers receive a fair price: Democratically organized farmer groups (called cooperatives) receive a guaranteed minimum price and an additional social premium for certified organic products. Farmer organizations are also eligible for pre-harvest credit.
  • Fair labor conditions: Workers on Fair Trade farms enjoy freedom of association, safe working conditions, and living wages. Forced child labor is strictly prohibited.
  • Direct trade: With Fair Trade, importers purchase from Fair Trade producer groups as directly as possible, eliminating unnecessary middlemen and empowering farmers to develop the business capacity necessary to compete in the global marketplace.
  • Democratic and transparent organizations: Fair Trade farmers and farm workers decide democratically how to invest Fair Trade revenues.
  • Community development: Fair Trade farmers and farm workers invest Fair Trade premiums in social and business development projects like scholarship programs, quality improvement trainings, and organic certification.
  • Environmental sustainability: Harmful agrochemicals and GMOs are strictly prohibited in favor of environmentally sustainable farming methods that protect farmers’ health and preserve valuable ecosystems for future generations.

Who plays ... and how?

The Farmers & Cooperatives agree to grow crops and produce goods in keeping with specific social and environmental standards.

Fairtrade International & Fair Trade Labelling Organizations International, 3rd party certifiers make sure that agreements made are kept—by all parties. TransFair also offers programs to cooperatives that help them develop business acumen and promotes the Fair Trade message in the US.

Importers (including Wholesome Sweeteners) pay the farmers cooperatives directly according to prices set through international agreements.

Consumers who now more than ever express their social and environmental values by supporting the farmers and companies responsible for bringing Fair Trade Certified products into the market.

Look for the Fairtrade Certified™ logo

It’s the only independent, third-party consumer guarantee that companies have complied with strict, audited economic, social and environmental criteria for particular products, and are creating a more equitable and sustainable trade system for producers.

Social Benefits of Fair Trade

Fair Trade Certified cooperative members are generally very small producers managing their farm with their own and their family's labor-force. Their farming operations are small, but solid. They just need a little help moving into the global marketplace.

Fair Trade provides opportunities for the social and economical development of ALL of the members. Each person has a voice in the cooperative's investments and programs.

When consumers see a product with the Fair Trade Certified label, they are guaranteed that farmers received a fair price and all of the other benefits of the fair trade system. 

Interested in learning more about the evolution of Wholesome Sweeteners' Fair Trade Certified programs? Follow this link ... 

       

Fairtrade Certification

 


 

Fair Trade Sugar Paraguya

Nigel Willerton, Wholesome Sweeteners CEO & Comany Co-Founder and Jose Baez, President of the Paraguayan FT Co-op, Caneros Oganicos Ascoiados (CORA) in front of the new trucks that Fair Trade premiums paid by Wholesome Sweeteners.

Wholesome Sweeteners Fairtrade Certified products

The Fairtrade Certifiers

Fairtrade Labelling Organizations International

 

 



Wholesome Sweeteners Fair Trade partners and their projects


    

  

 


Paraguay: Organic Sugars 

Fairtrade Information for Paraguay Organic Sugars
Carlos Cabral has been a member of Cañeros del Sur  for 7 years and became Fair Trade Certified in 2004.
Carlos (30) lives at the farm with his mother Griselda (55) and his brother Reinaldo (35)Carlos joined FT in 2004 and the first year he was able to deliver 100 MT of cane to the mill. In 2007 he harvested 400 MT. He is currently maintaining a 10-acre cane farm
 

Cañeros del Sur decided to use FT premium to buy tractors and other equipment to keep the roads in good condition, to work the soil, and to transport the cane to the mill. Carlos and other growers find this to be the main reason of their current economic progress. This year he is also using a low interest loan to buy fertilizer. 
 

In Carlos's rural community nearly three out of five families has more than one member living and working in Spain, US or Argentina. Carlos said, " We do not think of migrating to other countries or to the cities. Thanks to FT we can work and progress in our homeland."
 

Carlos's mother Griselda is a school teacher. She says, "In 2002 we had 40 children in our first grade class; now we have 15 attending. Many people had to migrate, but the ones who could stay are one way or another affiliated with the FT program."

Active co-op members: 933

Average farm size: 2-5 hectares (~5-12 acres)

Premiums invested in:

Crop diversification, biodiversity projects and environmental education: Planted citrus trees to help diversify economic opportunities and the women of the coop planted and tend a medicinal garden, teaching the traditional cures to new generations.

Improved communication: Installed a radio station that broadcasts to the entire community (it’s especially useful for tracking cane prices, harvests, road conditions and weather)

Community & farm infrastructure: Invested in roads and bridge repairs that connect about 80 members to the rest of world. They also acquired a truck and tractor for excavating, leveling, hoeing, and easier transportation to the mill, which reduces travel time for the members and improves the marketability of the sugar cane.

Micro-credit: Initiated a credit program that provides members with low-interest loans.

Healthcare services: Maintaining the co-op’s only ambulance; subsidized dental care for its members; Another coop makes dental and medical consultation available to the entire village while subsidizing its members’ costs.

Technical assistance: Providing resources to help the members produce citrus and medicinal plants in addition to the cane crop. 

Office construction: Building cooperative offices and a resource center. The facility is equipped with a fully functional dentist and doctor’s office, waiting rooms, restrooms, a large meeting room and a small kitchen.

 

Malawi: Natural & Raw Sugars

Fairtrade Information Malawi-Natural & Raw Sugars
The premiums from Fair Trade sales have increased our income and our status. We're also assured of sustainability in our business--part of the premium money is invested in the plough-out and planting program.     --Exford Dimo, Cane grower and co-op board member


Active co-op Members: 282

Average farm size: 2.5 hectares (6.1 acres)

Premiums invested in:

Access to safe water: Drilling water wells that bring safe water to villages. Previously, people carried water from the Shire River, where crocodiles have killed several water-gatherers, and the unsanitary water supply frequently causes diseases such as bilharzia, cholera and dysentery.

 Electricity: Bringing power to the village, which previously had no access to electricity.

Medical supplies: Supplying 20,000 tablets of the medication required to treat bilharzia, a common and deadly water borne disease.

Schools and a new clinic: Providing building materials for the construction of schools. They plan to build a school for children in remote villages and a secondary school near the co-op’s offices.

New crops: Helping replant 12% of the members’ land every year.

Credit: Providing co-op members with small, low-interest loans.

 

Mexico: Organic Honeys

Fairtrade Information for Mexico-Fairtrade Organic Honey
We are happy about having a strong presence in the United States. Here in Motozintla, coffee and honey are our main economic influences.  Although our market fluctuates locally, since Fair Trade, we are now working on a price base that’s competitive and reliable. 
 --Fortunato Samayoa Fernandez
   President of the Cooperative

High in the mountains of Chiapas, Mexico beekeepers have formed a Fair Trade Certified cooperative and the whole community prospers from the honey harvest. The hives have been tended by Mayan communities for generations. Although there is a centuries-old beekeeping tradition here, honey production has only recently been recognized as a viable and stable income opportunity in the global market. It creates meaningful employment, the beekeepers can develop the quality of their hives and send their children to school. By protecting the hives and native plant forage areas, Fair Trade encourages biodiversity and helps the forests thrive, too.
  In years past, middlemen, or “coyotes,” took a majority of the beekeepers’ income. With Fair Trade, the middlemen are removed and the cooperatives work autonomously and directly with customers. The beekeepers are able to improve standards for their families, their communities and their honey, and protect precious rainforests and habitat.
  The hives are isolated, deep within organic perimeters, and the bees forage only on native plants—wildflowers and, for one brief week every year, organically cultivated coffee blooms. As the season progresses and the flowers change, the honeys’ character changes too, deepening in color and flavor.
  While they look forward to business opportunities and a new sense of stability, the cooperative’s members are inspired by their past … the Mayan beekeeping culture is surviving and thriving in the early 21st century.

Fair Trade Certified since: 2008
Number of active members: 46
Average hives per member: 70
Annual production (in metric tons):
     150  tons
Harvest season: December - May
Honey type: Multifloral
Other products grown: Coffee


Wholesome Sweeteners Fair Trade Certified beekeeping cooperatives have been certified since 2008. Please stay tuned for news about the difference your support of Fair Trade Organic Honeys makes in Chiapas and the Yucatan.





While Wholesome purchases the vast majority of cane products from small farmers cooperatives, on occasion, Wholesome Sweeteners also purchases cane products directly from mills committed to social responsibility and the
 tenets defined within Fairtrade Certified.


In Paraguay, for example, more and more local farmers are receiving training and help from a local sugar mill and are converting to organic farming practices. In turn, the mill funds a school for all employees’ children, provides medical facilities which include a fully qualified doctor, and workers with more than five years of service are awarded a plot of land and an interest-free loan with which to build a home and farm.

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