Sugar Land, TX; May 2007 --    Wholesome Sweeteners, the category leader for organic and natural sweeteners in North America, and appropriately based in Sugar Land, Texas, had the crowds buzzing in May at All Things Organic, a convention and trade show presented by the Organic Trade Association in Chicago. The Company introduced a vibrant new packaging design for its entire product line and debuted this year’s hottest consumer product innovation - Organic Zero the first all-natural, organic sweetener of its kind which will be in stores summer 2007. Organic Zero Super-Heroes and Heroines were on hand to warn against villainous sweetener choices and to fight for chemical-free sugars …. B#@!, PoW! Organic Zero is unlike any sugar substitute currently on the market. It contains Zero calories, Zero artificial ingredients, and has a Glycemic Index of zero. Bearing an organic certified stamp from the USDA, Wholesome Sweeteners Organic Zero is made from organic sugar cane juice, which is naturally fermented and crystallized, creating the first organic Erythritol, a naturally occurring sugar that is present in fruits such as pears and melons, and fermented foods like soy sauce and beer. Organic Zero looks and tastes like sugar because it is made Just from organic sugar. It is easily digested, and parents will be happy to hear that it actually reduces plaque buildup that causes tooth decay. Following years of controversy over the health risks of artificial sweeteners such as saccharin and aspartame, and with sales of organic products increasing by 20% per annum, Organic Zero is sure to be a competitor in the alternative sweetener arena.