For Immediate Release: September 29, 2011

 

Media Contacts:

Monica E. Clem, Marketing Communications Coordinator, Monica@OrganicSugars.biz, 281-275-3120

 

Young Texas Olympians in the Making Run, Bike and Swim in Sugar Land Triathlon

 At 8 a.m. on Saturday, October 1, 2011, more than 350 kids will participate in the Fifth Annual Sugar Tri Kidz Triathlon held at First Colony Aquatic Center in Sugar Land. Wholesome Sweeteners is once again the title sponsor of the event, which is fast becoming a popular tradition in the community and is now the largest kids triathlon in the South. The “kids only” event, which includes swimming, biking and running, is great for kids who want to try competing in a triathlon.

 “Wholesome Sweeteners is proud of our continued support of this event which creates an environment for kids that fosters a healthy lifestyle and sense of accomplishment as well as some friendly competition,” say Nigel Willerton, Wholesome Sweeteners’ CEO and triathlete who competes in Iron Man events in the US and UK. “Year after year this triathlon continues to be successful thanks to all the hard work of the participants, volunteers and sponsors.”

In order to participate, children must be between the ages of 5-12 as of December 31, 2011 and be a USA Triathlon member, which costs only $5 per year. Distances for each portion of the triathlon varies based on the child’s age group.

The triathlon not only provides area children with the opportunity to compete and be active but also gives back to the community.  The proceeds of the event go to the Snowdrop Foundation and the Cdifferent Foundation. The Snowdrop Foundation is an organization dedicated to assisting patients and families at the Texas Children’s Cancer Center. The Cdifferent Foundation is especially close to Willerton’s heart as he helped guide a blind athlete, Brandon Adame, through the inaugural Texas Iron Man Competition this past May. Cdifferent was founded to inspire visually impaired people to lead active and healthy lives. The foundation creates opportunities for the visually impaired athletes to compete in events such as the Iron Man by matching them up with sighted guides.  

Parents who would like to register their kids for the race or who are seeking more information can visit http://sugartrikidz.org.